Miva, Inc.partners with Sendlane, the email marketing automation provider, to help the online merchants drive revenue with effective email campaigns. With this partnership, Sendlane’s email marketing automation will integrate the Miva e-commerce platform to support businesses. It will also be available for the Sendlane customers in the Miva app store, allowing them to follow their customer’s journeys.

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Brennan Heyde, VP of Product at Miva, mentioned in a statement, “Email marketing is one of the most effective ways for online sellers to engage their customers and increase revenue…Integrating with Sendlane’s email automation tools enables merchants to improve the efficacy of their messaging and maximize the impact of their email campaigns.”

Source: https://www.martechcube.com/miva-inc-partners-with-sendlane-to-help-online-sellers/