Featured Interviews

"The best customer experiences are those that give consumers the answers they want, whether it's from a human, a machine, or both" says Lars Selsås, CEO...

"Businesses need scalable tools to make sense out of these conversations and identify the changes that are always happening out there," says Efrat Rapoport,...

The fundamentals of marketing haven’t changed in a thousand years: Deliver messages that matter to audiences you understand. In 2020, that remains our primary...

“We saw a significant uptick of users engaging with video, e-commerce, and gaming due to COVID-19, so we’ve spent the summer prioritizing developments within...

“To empower the voice of the customer and restore human connection again, CIOs and CMOs need to build an Experience Marketing framework that helps...

“The need for digital experience has not only accelerated but become essential in nearly all aspects of everyday life. Customer expectations have changed, and...

“While tech tools can aid in generating greater efficiencies, what’s more important would be to adopt an organizational mindset that promotes flexibility and agility,...

“Once business results are proven — and as long as the ROI is still there — marketing teams can make a strong case for...

“What we call as “in-the-moment” engagement. And to do that brands should start thinking about mobile, as not just another channel, but the main...

“Brands and agencies can make the best decisions by creating an overarching data culture, where all data types are represented and understood across every...