Wednesday, April 14, 2021
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Featured Interviews

A Successful Rebranding During the Pandemic Chaos

A Successful Rebranding During the Pandemic Chaos

“I would advise any business undergoing a rebranding to embrace clear, transparent communication with all stakeholders, but to spend extra time on employee engagement...
Capitalizing on Marketing Automation Tools for Enriching the Leads

Capitalizing on Marketing Automation Tools for Enriching the Leads

“There are some new platforms out that bridge the gap between personal and corporate identities. These platforms will create standard firmographic and business-demographic segments...
How Enterprises can Unify their Data to Deliver an Enhanced Customer Experience

How Enterprises can Unify their Data to Deliver an Enhanced Customer...

“If data is critical to a brand's success, now is a good time for them to evaluate whether their data management technology is accelerating...
The Role of Response Management in Today’s Enterprise Landscape

The Role of Response Management in Today’s Enterprise Landscape

“Automation and response management enable teams to easily pull and utilize content from one central location, which is a win-win for creators and teams...
Improving Sales Enablement Process with CLM

Improving Sales Enablement Process with CLM

“Technology like CLM allows sales and marketing teams to have more visibility when it comes to revenue projections, leading to more accurate sales goals....
Building Meaningful Connection by Delivering Exceptional Customer Experience

Building Meaningful Connection by Delivering Exceptional Customer Experience

“The brands that will succeed today will focus on brand building and increasing their equity with customers vs. focusing solely on reach, clicks and...
Ian Chia-01

Developing a Strong Brand Identity in the Post-Pandemic Era

“I believe that brands need to be flexible, forward-thinking, and open to the fact that design is evolving and we have to embrace new...
Taking a Revolutionary Stand for Open Internet

Taking a Revolutionary Stand for Open Internet

"Google will still have the understanding of customer behavior needed to deliver and measure the impact of advertising once third-party cookies are gone. If...
A Guide to Better Business for CMOs

A Guide to Better Business for CMOs

“CMOs have plenty of strategic challenges on their plates and will continue to for the foreseeable future. That is why those who are able...
Discussing a CMOs Post-pandemic Marketing Handbook

Discussing a CMOs Post-pandemic Marketing Handbook

It is important for CMOs to understand and study the entirety of the customer (and prospect) journey with their organization, says Kathleen Delaney, Chief Marketing...

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