Tuesday, January 26, 2021
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Featured Interviews

CARL

The Growing Need to Focus on High Impact Advertising

 “High impact ads include skins, scrollers and wallpapers, and it’s the interactivity of these types of formats which drives impact and action, ultimately leading...
NICOLE

Smart CMO strategy going into 2021

“Once business results are proven — and as long as the ROI is still there — marketing teams can make a strong case for...
NITZAN SHAER-01

COVID-19 Pandemic has Accelerated the Need for Digital Experiences

“The need for digital experience has not only accelerated but become essential in nearly all aspects of everyday life. Customer expectations have changed, and...
Tony Marlow

Social Media Marketing – The Key to Boosting Brand Presence on...

“What is most interesting about social media in general is that it represents a fantastic opportunity for brands to connect with their audiences while...
ED King

Customer Data Platforms and Their Role in Driving Marketing Initiatives

"Processes need to be well-defined and well-documented, otherwise people will inevitably just "do their own thing," and quality will suffer," says Ed King, Founder...
rj talyor-01

AI data report shares what ad creative will work in 2021

“As seasons change, such as the holidays, or as the world experience new cultural events, these creative costs fluctuate. That’s why it’s important to...
GOWTHAMAN

How Blockchain Technology Can Enhance Today’s B2B Marketing Landscape

“While tech tools can aid in generating greater efficiencies, what’s more important would be to adopt an organizational mindset that promotes flexibility and agility,...
CECILE-01 (1)

Why Innovation is Critical for Businesses During the Pandemic and Beyond?

“We saw a significant uptick of users engaging with video, e-commerce, and gaming due to COVID-19, so we’ve spent the summer prioritizing developments within...
KITTY WALKER-01 (1)

Kingscom – Marrying Media with Creative Expertise

“In 2020 the world changed, and brands need to innovate their media and creative strategies to match this shift,” says Kitty Walker, Agency Lead,...
ASHWIN SL-01

Leveraging AI to enhance Customer Experience and Engagement

“What we call as “in-the-moment” engagement. And to do that brands should start thinking about mobile, as not just another channel, but the main...

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