A Successful Rebranding During the Pandemic Chaos
“I would advise any business undergoing a rebranding to embrace clear, transparent communication with all stakeholders, but to spend extra time on employee engagement...
Building Meaningful Connection by Delivering Exceptional Customer Experience
“The brands that will succeed today will focus on brand building and increasing their equity with customers vs. focusing solely on reach, clicks and...
The Changing Landscape of First and Third-Party Cookies and its Impact...
“The end of third-party cookies gives an opportunity to the entire advertising industry to rethink how user privacy can coexist with current and emerging...
Fostering Innovation with Events Technology
“It’s essential to activate marketing campaigns via appropriate channels rather than forcing content in spaces that are new to your intended audience. For some...
Developing a Strong Brand Identity in the Post-Pandemic Era
“I believe that brands need to be flexible, forward-thinking, and open to the fact that design is evolving and we have to embrace new...
Leveraging AI-Powered Technology to Enhance Business Performance
“Using highly efficient LangOps, organizations can grow globally without having to worry about hiring expensive native speakers. AI-powered translation, along with humans who can...
Steps Brands Can Take To Deliver Seamless Customer Experiences
“Every company should foster a “test and learn” culture where teams are free to test new ideas and technologies and not be afraid to...
A Guide to Better Business for CMOs
“CMOs have plenty of strategic challenges on their plates and will continue to for the foreseeable future. That is why those who are able...
Infographics: Smart CMO strategy going into 2021
Read below infographic for more info or download:
-For Full Interview Smart CMO strategy going into 2021
“Once business results are proven — and as long as...
Strategies for Brands to Maximize their Marketing Impact
“I recommend that marketing kick-off their planning sessions by first aligning with finance on business goals and objectives, and a shared agreement on what...
