Data Strategies Drive Dreams-Come-True with Freddie Mac
"Relying on Data, organized platforms and creating a differentiation with a market need for more women investors in home mortgages, Freddie Mac is on...
Machine Learning is Transforming Video Conferencing Industry
Machine learning is being used in premium cameras to optimize meetings by identifying attendees and deciding on the most appropriate video conferencing display format,...
Data and Technology Help Marketers Return to Normalcy
"Technology and data are integral to maintaining some semblance of normalcy at work and in life," says Cristina Bravo Olmo, VP Marketing, Sigma Computing,...
Changing Priorities of CMOs in the Ever-evolving Marketing Landscape During COVID-19
"For marketers, the COVID-19 crisis has caused a major shift within the digital world and has more strongly emphasized the need to implement retention...
Metaverse Creating Opportunities for B2B Marketing
“As people will tend to spend more and more time on the Metaverse, their need for virtual goods and services will also increase. Organizations...
In a World of Data and AI, EQ is Still Key
All customers - whether B2B or B2C - are motivated by a compelling brand presence,
says Leena Jain, CMO at Humanscale
How are you leveraging data...
Paving the Way for The New Wave of CMOs
“Marketers have a skillset that should be utilized for things outside of just improving the bottom line but if you can prove your value...
Kingscom – Marrying Media with Creative Expertise
“In 2020 the world changed, and brands need to innovate their media and creative strategies to match this shift,” says Kitty Walker, Agency Lead,...
Re-aligning the Customer Strategy in the Post COVID-19 Era
“If the digital transformation was only highly-desirable before the pandemic, it is
compulsory now,” says Manish Sood, CEO, and Co-Founder at Reltio, in an exclusive...
Downstream Intent Data Can Get Brands Ahead of Competitors
“Any third party intent data source can get brands in earlier on some deals, but top-funnel data won’t help them close those deals. That’s...
