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Marketing intelligence unveils critical market inputs that bolster an organization's ability to stay ahead. It provides an excellent understanding of competition, the state of...

Today's marketplaces have evolved tremendously, making it essential for businesses to adapt to changing needs to stay competitive. Today even B2B buyers expect a...

Companies need to step up their game to provide mobile-friendly experiences, given the ability to log in from anywhere and the rise of the...

Customer retention is an essential factor for building a business. Establishing a loyal customer base is  critical, but as companies grow, they often try...

An effective marketing budget is one of the crucial factors and a critical block for a business. Regardless of its importance, this is the...

B2B purchase journeys have tremendously evolved and have become more complex, which has made it challenging for B2B marketers to generate quality leads. Many...

When localization is done well, there is a significant payback in the form of improved revenue, customer loyalty, and happiness. Most companies are aware of...

Businesses need to have the best customer experience analytics tools integrated into the MarTech stack to gather, store and analyze effectively to identify the...

Customer Data Platforms help brands maximize the effectiveness of their marketing initiatives by enhancing customer communication, boosting retention rates, and creating the ideal conditions...

With the growing importance of digital marketing, businesses are already mapping out their plans for the upcoming year and beyond. With so many people...