Featured

To provide a better, more targeted, and seamless experience for their content producers, large and complex businesses, in particular, need composable content management. The...

There is a tremendous buzz around whether the Budget, Authority, Need, Timeframe (BANT) qualification is dead and has become obsolete. However, many industry veterans...

In 2024, digital marketing will have to be more precise and goal-oriented, especially with extremely dynamic consumer behavior. Marketing leaders need to focus on...

Optimization in terms of ad delivery and ad tech are the fundamentals required to ensure brand success at the end of the day. The game...

Customer Relationship Management (CRM) strategy revolves around the aspects of selling, re-engaging, and retaining customers. These key foundations aid in the growth of profits...

Customer data needs to be collected, treated, and stored carefully, since it brings its fair set of challenges. With crucial customer data scattered across...

Digital marketing is gaining more traction than ever. As a result, budget allocations too are increasing and marketers are struggling to keep up. The amount...

Since IT purchasing now involves the entire organization, tech marketers must redefine their position in response. Purchasing B2B technology has become a corporate endeavor. It...

There's a lot of noise surrounding personalization in the market today. Businesses worldwide have made the transition from a time when personalization at scale...

Businesses should constantly optimize their digital marketing budgets unless they have unlimited funds. Budget optimization for digital marketing has been a major theme in...