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HubSpot's recent report on the state of marketing found that 70% of marketers are actively investing in content marketing, focusing on enriching the customer buying...

B2B marketing that is traditionally ingrained in driving awareness, traffic, and generating leads is now being asked to actively contribute towards revenue. 2022 seems...

With the competition getting stiffer, customer bases have become more extensive -widening the business focus Hence, it has become more challenging for enterprises to adapt...

As digital marketing continues to disrupt and revolutionize the retail industry, voice technology will become a significant emerging channel. Because it is easy and...

E-commerce marketing and sales are rapidly evolving. It may be difficult to keep up with the changing world of omnichannel marketing, which began with...

Companies can improve their impressions, clicks, lead generation, and conversion rates from their PPC Ad Campaigns by creating audience personas. To overcome Pay-Per-Click (PPC)...

Mobile marketing allows businesses to reach the targeted audience and initiate marketing communication. Businesses need a robust mobile marketing strategy to complement other marketing efforts...

Brands are considering investing in digital voice technology for long-term business success. Given the current market scenario, voice technology has rapidly gained acceptance. For obvious...

B2B digital advertising will increase spending on digital advertising for the remaining 2020. A new report from Emarketer says that the US market for B2B...

Experience Selling will lead the way ahead for B2B Enterprises, revealed a study. As the Fourth Industrial Revolution dawns, B2B buyers are demanding human-centric experiences...