TikTok continues to explore other ways to share revenue with creators, this time through a new ‘creativity program’ that it’s running in beta with select creators to start with.
According to TikTok, “Creators must create and publish high-quality, original content longer than one minute to start earning. Creators will have access to an updated dashboard to view video eligibility, estimated revenue, and video performance metrics and analytics.”
Unlike the current creator fund, TikTok’s creativity program focuses on rewarding creators for posting longer videos, with only content longer than a minute eligible for funding.
Read More: TikTok Launches New ‘Creativity Program’ to Provide More Revenue Opportunities to Creators
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