Personalization – Five Common Pitfalls to Avoid
Since the advent of data intelligence tools and CRMs, personalization has advanced by leaps and bounds. However, companies continue to lose out on significant...
B2B Customer Community – The Need and the Ways to Managing...
Personalized individual interactions are what drive marketing and sales most effectively. The best example of this is how customer communities are becoming the ultimate...
Common Personalization Challenges in Marketing
Personalization is critical in achieving new and innovative ways to engage with customers. Creating a robust personalized experience for every customer can be overwhelming,...
Consumer View about AI-Powered CX has changed in COVID-19
The COVID-19 pandemic has changed consumer’s views about AI-powered CX due to a couple of important factors.
Organizations across various industries are witnessing a significant...
Adopting a More Data-Driven Approach to Improve the Customer Journey
Regardless of the industry, the future of any brand depends on the customer experience. In order to direct customers and prospects into the correct...
Consumers Want the Brands to be Sensitive and React to the...
In the current pandemic situation – transparency and agility is the need of the hour. Brands need to display these to stand out in...
How Marketers Can Build Robust B2B Sales Funnel
Even the largest and most successful businesses must work to improve their funnel and conversion rates constantly.
A sales funnel is a model that illustrates...
Can a shift to Digital Sales work in favor of B2B...
Marketing leaders acknowledge that the continued practice of old strategies for demand generation will not bring in the required results
CMOs believe that a new...
Organizing Siloed Point Vendor Solutions Can Drive Growth
Despite the numerous unrelated martech solutions in an enterprise stack, a clear understanding of the available system of cluster solutions can help enterprises
Over 60...
Reasons for Businesses to Use Podcasts for Marketing
Sound allows the listener to hear the emotion behind the words when companies want to connect with customers more personally. The Podcast has become...