Brands are considering investing in digital voice technology for long-term business success.
Given the current market scenario, voice technology has rapidly gained acceptance. For obvious reasons, more consumers look for contactless ways to connect with their preferred brands.
In order to help brands stand out from peers, businesses are increasingly deploying custom digital voices and advanced technology. This is to help them create stronger and personal associations with the existing consumers and target audience.
However, when a consumer has an unpleasant experience with a brand, a casual branded voice may be repulsive to some people. Thus, multiple digital voices are required to be implemented for different kinds of interactions.
Already poised for an escaping moment, the pandemic has fast-tracked the adoption of voice-based technology. According to Adobe, nearly 33% of companies said that the contactless nature of voice technology is highly beneficial and a significant reason they use voice assistant solutions.
In fact, almost 77% of business leaders indicated that they expect to use digital voices more frequently in the coming days. Thus, it is safe to conclude that voice technology is here to stay – however, similar to any traditional digital experience, customers expect personalization in each step of the customer journey.
Capgemini’s recent study reveals that across various points of a consumer journey, voice tech use is likely to increase up to 15% by 2022. This is valid for researching products or services, creating a shopping list, buying products, receiving personalized product recommendations, and making payments.
In its essence, brands are increasingly adopting custom voices that align with their brand personality and perception. This is to satisfy the personalization expectations of consumers and foster better connections. Besides, it will help in gaining competitive advantages over competitors.
Many brands still depend upon robotic voices to be there on the voice assistants. With time, they are realizing that a singular voice may not be enough in the digital era. As per experts, businesses must ensure that custom voice experiences need to as brand-specific as possible!
Investing in more digital voices can help marketers to offer personalized experiences that consumers seek from brands today. Bigger companies have been deploying digital voices that speak – in order to reinforce the businesses’ commitment to their audience. This supports in fortifying a stronger relationship.
Clearly, while making personalized recommendations or remembering customer information, marketers are also required to consider investing in various digital voices – in order to create an engaging, interesting, and memorable buying experience.