With the competition getting stiffer, customer bases have become more extensive -widening the business focus

Hence, it has become more challenging for enterprises to adapt to the change to keep customers satisfied, employees engaged, and the competition at bay.

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The business landscape is changing rapidly, with innovation and technology continually moving the goalposts ahead. Businesses must adapt quickly to all these changes, but no such adoption is possible without the CMOs being flexible in their approach. They need to change and adapt strategies and fast.

Identity Resolution to enrich customer experience

Customer identity resolution needs to be addressed immediately to survive in the fast-paced and fluctuating market environment that is rapidly going omnichannel. Enterprise marketers cannot create winning CX without this, as customer data is both an opportunity and a challenge. Marketers need to accept these changes and be flexible in their approach, ready for prompt and agile strategy creation.

Saying NO to a single-track approach  

Market research can embrace flexibility in multiple ways, and one of the primary areas that need to be addressed is the way clients are approached. Traditionally, market research was focused on a single outcome – completely based on the client brief. With the latest Martech research possible, enterprises should stay ahead of client expectations using a personalized approach.

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To remain competitive, firms need to understand customer needs and accordingly customize their offerings. With a proactive mindset and the tech-support, enterprises should be capable of pointing out problem areas that might be missed by the clients themselves. Turning to online communities for insight, running new polls, using software tools can give marketers a long-term picture of what the client actually needs.

So, a one-track approach in this consideration to meet customer expectations – will clearly fail.

Trust in flexibility

Marketers need to change their attitudes towards providing more flexible client services to ensure they are always on the front foot. Other than the flexibility with clients, flexibility with employees is another critical consideration.

Flexibility regarding the work culture instills trust and support among employees regarding the decisions of the business leaders. Also, with no one-track approach to client services possible today, employees need to have this trust in the management, as their roles are becoming even more dynamic. As enterprises strive to build a diverse portfolio, flexibility has to go hand-in-hand with technology adoption to ensure creating a workforce that is invested in, driven, dedicated to, and highly responsive to the customer needs.

Offering flexibility has been proven to create an environment of mutual appreciation and trust time and time again. Retaining flexibility helps businesses prosper, ensuring client satisfaction, and creating a culture that successfully adapts to evolving needs.

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Enterprises need to embrace flexibility in customer services, market research, and working culture to champion from all angles. Only with flexibility, firms can attract the best opportunities, keep the best resources, and deliver the best results to the customers.