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The Publicis Groupe is acquiring the data-marketing firm Epsilon, but experts have questioned the strategic and the financial decision of the ad holding company ...

Election time has always been a period of hectic turmoil - and with digital means, it has lately attracted multiple fake news and dubious...

Since Google announced the closing down of its social media platform Google Plus, it is considered as Google’s biggest failure Google’s social network Google...

OpenX strikes a $110 million partnership with Google OpenX has become the first major ad exchange to move completely to the Google Cloud. The...

The Government of Australia has passed the Criminal Code Amendment (Sharing of Abhorrent Violent Material) Bill that can penalize social media platforms for not acting...

Rajan Anandan, the India Vice-President for Google South East Asia and India, has resigned to join Sequoia Capital India as the Managing Director. Anandan...

Google has announced that they are officially shutting down its social network Google+. In February 2019, Google disabled the new account creation, and now...

The US Department of Housing and Urban Development has accused Facebook Inc. alleging that the company’s targeted advertising is discriminated by race and color, in violation...

As the marketing significance of video grows globally and it becomes a key driver in acquiring traffic, companies are increasingly leveraging video consumption data...

Spotify, the Swedish audio streaming platform, has acquired Parcast, a podcast network- storytelling studio. Chief Content Office for Spotify Dawn Ostroff says, “Parcast will enable to...