Gen Z Consumers Want Values to be Followed
With Gen Z soon to enter the buying cycle, are brands doing enough to excite them?
The buying patterns of the new generation are quite...
Altice USA to Buy Cheddar for $200 Million
In a 200 million USD deal, digital news network Cheddar will become a part of News 12 and i24NEWS, a part of the brands...
Walmart’s IRL is Just the Beginning of Future Stores
As Walmart IRL and Amazon Go become the first phase of AI-powered retail stores, the technology is expected to be embraced by the whole...
Personalization in Marketing – The 2019 Way
While there is no doubt anymore that personalization is the way forward as a definitive marketing strategy, pitfalls abound. Companies need to make a...
Accenture, Qualcomm and Kellogg Offer Smart VR Solution for Retailers
With retail becoming a big user of smarter offerings that are client-focused, Accenture, Qualcomm, and The Kellogg Company have teamed up to create a...
Racing to Win the Next Generation of TV Ads
As television advertising gets smarter, digital ad companies are seen moving towards this space. There is a struggle to gain control of the ad...
The 8 leaders of Customer Experience and CRM Implementation
Gartner’s 2019 Magic Quadrant for CRM and Customer Experience Implementation Services sees a comparison of 18 players, of which eight are leaders
Gartner has predicted that...
Mobile Device Instead of TV for Entertainment in 2019
According to a 2018 eMarketer report, mobile phones will surpass TV as the preferred medium of entertainment minutes in the U.S. this year. Do...
How to Differentiate Your Campaign Using Email Segmentation
It is an entirely connected world out there. Everything that is out there is permanent because there is no stopping the movement of data...
Walmart Now Plans to Fight Amazon’s Ad Sales
Walmart has acquired Polymorph Labs, an ad tech startup, to compete with the online retail giant, Amazon
Walmart is buying a San Francisco-based ad tech...
