B2B Marketers Can Adopt a Few B2C Models in Their Strategies
Prioritizing customer experience and creating an easier buying process are some of the B2C models B2B marketers can adopt.
Customer buying preference has witnessed a...
Leveraging AI-Powered Visual Search for Enriched Customer Experience
As per a report from Gartner, by 2021, businesses will enhance their e-
commerce sites with visual search to ultimately multiply their digital commerce revenue
Researchers from...
Data Analytics – Most Marketers Use Data Strategy for Better Decision...
Marketers have a wide array of data available to make optimized decisions and most of them have been benefitted.
With the evolving consumer behavior, it...
More than Half of B2B Marketers Lack PIM Technology
B2B marketers fail to focus on the product information management system says a survey.
The latest survey from Akeneo says more than half of B2B...
Investments In Marketing Innovation Helped Marketers To Do Successful Course Correction
Marketers who invested in digital tools were able to pivot amid the COVID-19 pandemic.
The latest report from BrandMaker says investment in marketing innovation and...
Most B2B Marketers Dislike Their Own Content
David McGuire - Ignite 2020 session, said that 68% of B2B marketers are not proud or confident about their content.
At the beginning of this...
Organizations confused whether to buy or build AI martech solutions
The key factors that will decide the outcome are budget, timeframe and the issue to be tackled.
CMOs across the world are faced with confusion...
Personalized Content Enhances Business Revenue – Say B2B Marketers
A majority of B2B marketers say personalized content has improved revenue, reports Episerver.
The latest report by Episerver titled “2020 B2B Digital Experience Report” came...
Brand Awareness – Most Marketers Use Email Signature to Boost ...
Email marketers generally use signature while reaching out to their target
customers for improving brand awareness – claims Newoldstamp.
Email marketing has evolved, and it is...
Low CRM Adoption Results in Massive Project Failures – Unveiling the...
The CRM adoption challenge is tough to tackle as it’s not just a single problem;
it’s a series of issues that continuously feed into each...
