Email marketers generally use signature while reaching out to their target
customers for improving brand awareness – claims Newoldstamp.
Email marketing has evolved, and it is not limited to a chain of newsletters anymore. When
email marketers look forward to resonating more with their target audience and prospects,
they enhance brand awareness. The latest research from Newoldstamp revealed that a vast
majority of email marketers, about 82% use their company signatures to ensure brand
The report titled “The State of Business Email Marketing” came up with interesting insights
on how email marketers are making a positive impact on their brands. More than 750
business owners and marketers were surveyed across different countries – to analyze the
situation with an email signature and its importance in corporate correspondence. While
communication with a broader audience, nearly 48% of marketers noted they use email
signatures to drive traffic to the company website. Around 34% reported they use it to
augment lead generation.
As per the report, about 19% of email marketers have reported that they will “definitely”
start using email signatures as an added marketing channel this year. However, there are
several challenges linked with the launching of an email signature marketing campaign.
Many marketers (29%) have cited traffic and lead generation as their major hindrance.
About 28% of the surveyed respondents revealed that they have concerns tracking
performance, and another 16% said they find it complicated to set up key performance
indicators during their campaigns.
The primary objectives for creating professionals sign-offs are signature standardization,
personalization, identification of the sender, and marketing purposes. Adding up
promotional elements into the email signatures can benefit a business highly. The
departments that get the most advantage out of it are – sales (39%), marketing (38%), and customer support (12%).
Some principal findings from the report are –
1] Nearly 66% of marketers use email as the primary channel of communication with
their prospects and target audience.
2] About 46% of respondents noted they rely on email while interacting with the
management and their colleagues.
3] About 62% of businesses make use of email signatures for marketing.
4] Nearly 35% of the respondents have “never” updated their email signature.
As noted in the report, “Modern online signature generators provide seamless tools for
centralized management and flawless update of email sign-offs across the whole
organization and, therefore, can be a solution…However, in spite of the lack of knowledge
and the challenges businesses face with central management and measuring the
effectiveness of their corporate emails, entrepreneurs are ready to learn and incorporate
email signatures into their marketing strategies.”