Fintech Strategies Enriched with Content Marketing Creates Optimum Impact
As consumers in the financial sectors expect high convenience alongside deep personalization, FinTechs have to craft strategies to meet consumers at this tricky intersection
Through...
AI, Automation, and Messaging Channels are Driving Customer Service Solutions
The pandemic has increased traction for asynchronous messaging channels
while AI and automation are foundational for customer service.
The COVID-19 pandemic has forced businesses to move...
Marketers Struggle to Strike the Balance for Business Growth During the...
B2B marketers can strengthen their performance for marketing growth, balancing the brand, and demand marketing
Every brand earmarks a yearly budget, which is the holy...
Brand Strategy Is the Main Priority for CMOs, amid Budget Cuts
CMOs are prioritizing company brand strategy over martech and personalization, says Gartner.
Chief marketing officers (CMOS) are prioritizing brand strategy over personalization and marketing technology...
COVID-19 Impact – Most Marketers Have Shifted Their Strategies and Budgets
The coronavirus pandemic has hit worldwide – across most industries and
businesses. With the increasing crisis, market leaders are now shifting their
priorities in order to...
Top Marketers Believe Innovation Boosts Brand Growth
Although most of the marketers believe that innovation leads to brand growth, the majority of them can’t follow up for lack of time
A new...
AI’s impact on CX-based business functionalities
Omnichannel customer service, customer and marketing engagement; all three CX based functionalities have increased their dependency on AI technology
IT leaders are opting for AI...
Fake Reviews Platforms Are Boosting Trust in Consumers
Most consumers are more likely to trust a platform with fake reviews – it may not sound
right, but a research study claims so. The...
Definition of a Successful Digital Experience Management Strategy
As organizations focus on accelerating their digital transformation goals, they need to equally expand their XM efforts.
XM efforts impact the success of all digital deployments,...
B2B Marketers Can Adopt a Few B2C Models in Their Strategies
Prioritizing customer experience and creating an easier buying process are some of the B2C models B2B marketers can adopt.
Customer buying preference has witnessed a...
