Adlucent, a performance marketing agency focused on growing profitability for retailers and brands, has introduced Adlucent Index™, a technology that allows digital advertisers to bring more control to ad platform automation.
Researched, tested and developed by Adlucent to help marketing clients effectively find the most important customers, Adlucent Index ™ is the only market solution that works directly with Google Smart Bidding to give advertisers the power to control how conversions are measured and measured. Adlucent Index ™ customizes how paid search campaigns and shopping campaigns are developed based on the most important metrics for their business.
Adlucent Index ™ works in conjunction with Google’s automated solutions to control how digital advertising campaigns in Google Ads inform each conversion, rather than just click-through and revenue. Adlucent Index ™ imports first-person data for each advertiser and real-time augments for unique advertising platform bidding algorithms into a unique way to get better customers based on customer profit goals and other custom metrics.
Read More: Martechseries
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