Twitter has announced a new ‘Twitter Toolbox’ hub, where it will highlight helpful, reliable Twitter analytics and creation tools to help maximize Twitter marketing and growth process.
The new Toolbox is split into three segments: Expression tools, Safety Tools and Measurement Tools. For marketers, the measurement element is likely of most interest, with a range of Twitter analytics apps to offer more insight into the tweet performance. These are some updated tools, while the expression element also highlights some handy tweet composition and scheduling options.
Twitter’s promoting third-party apps for functions that it could actually build into its own native features. Twitter scaled back its analytics tools in 2020, with the removal of its Audience Insights element, and it hasn’t added any alternative data options since, while it’s also working on a new version of TweetDeck. Providing more in-depth analytics options for tweets would be of value, especially as the data would be coming direct from Twitter itself.
Read More: Socialmediatoday
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