Changing Consumer Dynamics – Media Consumption, Spending Habits, and Brand Perceptions
There has been a shift in consumer spending habits, media consumption
patterns, and how they perceive brands during the crisis.
Consumers are shifting both time and...
Affiliate Marketing Stays Strong despite Declining Ad Spend
A new study from Rakuten reveals affiliate marketing is strong even though ad spends continues to decrease owing to COVID-19 pandemic.
Even though ad spending...
Promoting inclusion, equity, and diversity in marketing organizations
Marketing and advertising organizations need to take effective measures to encourage diversity in the industry
Advertising and marketing organizations are infamous for the lack of...
Analytics – Most B2B Enterprises Observed Marketing Advances with Quality Data
A majority of the businesses find data quality investments enhance their sales and marketing process
With the advancements of data and analytics, it has been...
Digital Marketing – How Brands Can Thrive in the Era of ...
Digital marketing as an industry is changing – as more marketers are
rethinking their strategies due to the uncertainties brought by the COVID-19 outbreak.
The digital...
Worldwide Ad marketplace to Witness 7% Decline in 2020
Advertising revenues includes linear and digital formats will decrease in 2020, as per a new report from Magna.
A latest report from Magna says advertising...
Importance of Agile marketing during BLM, global recession and the pandemic
Companies are faced with the need to define themselves, their stance, brand equity, and use this knowledge to survive in the current economic scenario.
Both...
Customer Experience Enhancement Is the Key to Business Success
The US marketplace has observed a dramatic improvement in customer experience over the past year, reports Forrester.
For businesses to stand ahead of their peers...
MarTech – CMOs Focus on Self Service MarTech Models for Improved...
Companies are moving to the self-service MarTech models - ensuring that the technology is being absorbed into the entire organization, rather than getting embedded...
Artificial Intelligence Turns to be the MarTech Hero Boosting ROI
AI will play a heroic role in garnering the real value of data by offering the
ability to link, organize, and analyze increasingly large data...
