Challenges of Data-Driven Marketing in a Privacy-First World
Privacy regulations are becoming more complex with external forces like state-by-state policies and COVID-19. GDPR is here to stay, and with time, more and...
Disruptive External Partnerships: will it be beneficial for CMOs?
Marketing leaders believe that one of the top marketing trends of 2020 was to strike external partnerships, and it is expected that the trend...
How can enterprises leverage the 2020 trends to better their CX...
CMOs believe that enterprises can improve the customer experience in 2021 by effectively analyzing the insights from the changes seen in 2020
CMOs acknowledge that...
Leveraging Intelligent Marketing Automation for Real-Time Website Personalization
Mining data for meaningful insights and making data-backed marketing decisions in real-time is the key to success for today’s brands across industries. An intelligent...
CMOs to Rely On Existing Low Risk Strategies to Drive Business...
There has been a contrast between the low-risk go-to-market approach and the need to rescale marketing strategies, claims the latest study from Gartner.
In this...
Leveraging Data Analytics to Turn Business Objectives into Measurable Outcomes
Big data and analytics enable businesses to predict consumer behavior, improve decision-making across the board, and determine the ROI of their marketing efforts. By...
The Perfect Time for Winning Back the Trust of Lost Customers...
However, as brands embark on their journey to provide an enhanced experience to their customers, they should also consider investing their time in customers...
B2B Leaders Are Prioritizing On Advanced Digital Buying Experience to Accelerate...
Business leaders must prioritize a low-effort, digital buying experience in order to optimize a customer-centric buying process.
In this digital era, the key towards an accelerating revenue...
Data-Centric Content Strategy to Drive Successful Marketing Campaigns in 2021
Big data analytics is facilitating enterprises to drive effective marketing campaigns in this digital marketplace.
In this evolving business landscape, CMOs highly rely on...
Customer experience trends that will help retain customers in 2021
Marketing leaders acknowledge that the world of commerce has continuously changed, and evolution is a direct impact of the technological advancement
CMOs say that 2020...
