Time for an AI-upgrade to Employee Experience
Several recent studies demonstrate the significant consequences of a wholesome Employee Experience in terms of company revenue.
While industries worldwide are set to bounce back...
Boosting Customer Engagement with Video Marketing
Video marketing is now one of the most effective ways to build trust and increase brand engagement by getting more people to buy the...
CMOs Embracing External Partnerships are Likely to Witness an Immense Growth
Since partnerships open new opportunities brands and provide a way to improve their business operations, CMOs should strive to embrace them.
During 2020, brands worldwide...
Enterprise Marketing: Accelerating B2B Growth with Intent Data
With tightened budgets and continued market uncertainty influencing marketing goals in 2021, businesses have a unique opportunity to propel their enterprise marketing strategy forward, using intent...
Agile Marketing Strategies Will Be Vital For Long Term Market Success
CMOs highlight the importance of agility for marketing; it provides data and insights to marketers for consideration while creating strategies for the future
Marketing leaders...
How Users Can Safeguard Their Data from FinTech Applications
According to a study, almost 42% of users globally use FinTech apps, and most of them are not confident about the protection of their...
B2B Marketing Technology Spending – The Pandemic Has Influenced Digital Transformation...
This digital era sees the exceptions around the B2B technology buying strategies across business, and marketers are prepared to adapt – claims LinkedIn.
Whether the...
Strategies to Make the Best of B2B Marketing Budget
Experts identify issues that could create cracks in marketing budgets
The complex B2B buying cycles can trigger miscalculations that may wreck a brand’s marketing...
CMOs Wants Companies to Solve Critical Societal and Cultural Challenges
Almost 95% of CMOs believe that their company should take the lead in resolving the major societal issues, claims Gartner.
Lately, there have been certain...
The Drawbacks of Adopting Enterprise-Wide Account-Based Marketing
Adopting account-based marketing (ABM) plays a pivotal role for enterprises to reduce their corporate distancing and streamline their marketing strategies. But it is not...
