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Transforming Customer Experience with a Modern Customer

Transforming Customer Experience with a Modern Customer Identity and Access Management...

With the explosion of channels, platforms, devices, and touch points, customer needs are rapidly evolving, and secure experiences with those interactions are of supreme...
CMOs Are Prioritizing to Invest More in Digital Voice Technology

CMOs Are Prioritizing to Invest More in Digital Voice Technology

Many brands are actively investing in advanced voice technology in this digital era to keep up and running. With the on-going market crisis, voice technology...
Delivering Connected Customer Experiences with APIs in a Digital First World

Delivering Connected Customer Experiences with APIs in a Digital-First World

APIs have played a significant role in helping businesses meet the increasing demand from customers for connected experiences. They have also helped businesses pursue...
Top Areas of B2B Marketing Investment in the Digital Era

Top Areas of B2B Marketing Investment in the Digital Era

Marketing decision-makers are focused on investing in content marketing, design, and growth marketing in 2021. The need for agility and speed has become crucial like...
Strategies to Evaluate Success of Content Marketing

Strategies to Evaluate Success of Content Marketing

In this fast-paced technology environment, measurable content marketing outcomes is possible even for businesses with smaller marketing teams and limited funds. Staying on top...
Converting and communicating with the C-suite for Digital channel performance

Converting and communicating with the C-suite for Digital channel performance

CMOs point out that the sudden events of 2020 and the reevaluation of digital consumer behavior has accelerated digital measures and highlighted their importance...
Enhancing a Customer Self-service Strategy in the Digital Age

Enhancing a Customer Self-service Strategy in the Digital Age

In today's digital era, self-service choices are a necessity to inform, involve and engage consumers. It's significant for CX managers to deliver customer self-service...
Customizing the omnichannel marketing strategy to be more relevant

Customizing the omnichannel marketing strategy to be more relevant

Marketing leaders acknowledge that the pandemic had a huge impact on the needs of the customers, as an increasing number crave for improved experiences CMOs...
Role of Lifecycle Marketing in Boosting Sale

Role of Lifecycle Marketing in Boosting Sale  

Gaining new consumers is costlier than augmenting existing business, and the concept of lifecycle marketing emphasizes the significance of training, maintaining, and assisting existing...
Time for an AI-upgrade to Employee Experience

Time for an AI-upgrade to Employee Experience

Several recent studies demonstrate the significant consequences of a wholesome Employee Experience in terms of company revenue. While industries worldwide are set to bounce back...
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