CMOs Are Prioritizing to Invest More in Digital Voice Technology

    CMOs Are Prioritizing to Invest More in Digital Voice Technology

    Many brands are actively investing in advanced voice technology in this digital era to keep up and running.

    With the on-going market crisis, voice technology has promptly gained acceptance across businesses. For obvious reasons, more customers now seek contactless ways in order to connect with their preferred brands.

    To help brands stand out from the run, brands are gradually deploying custom digital voices and innovative technology. This is eventually helping them create personal and strong associations with their target audience and existing consumers.

    However, when a consumer has a not so pleasant experience with a brand, an unintended branded voice may sound repulsive to some people. As a result, multiple digital voices are mandatory to be implemented for various types of interactions.

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    Already poised for an escaping moment, the market crisis has fast-tracked the acceptance of voice-based technology. As per a recent Adobe study, about 33% of organizations indicated that the contactless nature of voice technology is extremely beneficial and a primary reason they make use of voice assistant solutions.

    Furthermore, nearly 77% of industry leaders said they expect to use more digital voices in the coming days. Hence, it is safe to assume that this technology is here to stay. Still, similar to any other traditional digital experience, consumers would expect personalization in each step of their buying journey.

    A Capgemini research study found that across various points of a consumer journey, voice technology usage is anticipated to increase up to 15% by 2022. It is valid for creating a shopping list, researching products or services, buying products, making payments, and receiving personalized product recommendations.

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    In fact, businesses adopt custom voices to align with their brand personality and perception like never before. This is to meet the personalization expectations of consumers while fostering better connections. It also helps in gaining competitive advantages over their peers.

    Even today, there are many companies that still depend upon robotic voices to be there on the voice assistant tools. As we advance, they realize that a singular voice may not be enough fast-moving marketplaces. According to experts, brands must ensure custom voice experiences are required to be as brand-specific as possible.

    Investing in more digital voices can marketers offer personalized experiences that consumers seek from today’s brands. Bigger companies have been deploying digital voices that speak – in order to reinforce the businesses’ commitment to their target audience. This supports in fortifying a better, healthier relationship.

    Undoubtedly, while making personalized recommendations or remembering customer data, marketing leaders are also required to consider investing in different digital voices – for creating an engaging, memorable, and exciting buying experience.

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    Prangya Pandab
    Prangya Pandab is an Associate Editor with OnDot Media. She is a seasoned journalist with almost seven years of experience in the business news sector. Before joining ODM, she was a journalist with CNBC-TV18 for four years. She also had a brief stint with an infrastructure finance company working for their communications and branding vertical.