Top Areas of B2B Marketing Investment in the Digital Era
Marketing decision-makers are focused on investing in content marketing, design, and growth marketing in 2021.
The need for agility and speed has become crucial like...
Strategies to Evaluate Success of Content Marketing
In this fast-paced technology environment, measurable content marketing outcomes is possible even for businesses with smaller marketing teams and limited funds. Staying on top...
Converting and communicating with the C-suite for Digital channel performance
CMOs point out that the sudden events of 2020 and the reevaluation of digital consumer behavior has accelerated digital measures and highlighted their importance...
Enhancing a Customer Self-service Strategy in the Digital Age
In today's digital era, self-service choices are a necessity to inform, involve and engage consumers.
It's significant for CX managers to deliver customer self-service...
Customizing the omnichannel marketing strategy to be more relevant
Marketing leaders acknowledge that the pandemic had a huge impact on the needs of the customers, as an increasing number crave for improved experiences
CMOs...
Role of Lifecycle Marketing in Boosting Sale
Gaining new consumers is costlier than augmenting existing business, and the concept of lifecycle marketing emphasizes the significance of training, maintaining, and assisting existing...
Time for an AI-upgrade to Employee Experience
Several recent studies demonstrate the significant consequences of a wholesome Employee Experience in terms of company revenue.
While industries worldwide are set to bounce back...
Boosting Customer Engagement with Video Marketing
Video marketing is now one of the most effective ways to build trust and increase brand engagement by getting more people to buy the...
CMOs Embracing External Partnerships are Likely to Witness an Immense Growth
Since partnerships open new opportunities brands and provide a way to improve their business operations, CMOs should strive to embrace them.
During 2020, brands worldwide...
Enterprise Marketing: Accelerating B2B Growth with Intent Data
With tightened budgets and continued market uncertainty influencing marketing goals in 2021, businesses have a unique opportunity to propel their enterprise marketing strategy forward, using intent...