Brands Are Prioritizing An Audience-First Method into Video Advertising
In this digital marketplace, brands need to understand the different ways buyers are consuming video. As a result, an audience-first approach is a must...
Top 4 Lessons of B2B Marketing
As the marketing landscape is continually changing, CMOs are now pressured to understand how to survive and build effective strategies in this dynamic market....
Lessons from the Pandemic for Maximizing ROI in 2021
To succeed in 2021, brands should focus their efforts towards areas that align with the goals of all the internal stakeholders, taking lessons learned...
How Brands Can Avoid Negative Content to Safeguard Their Reputation
In this digital marketplace, many brands find it tricky to remain brand safe as the internet is filled with hate speech and negativity.
Brand Safety,...
Digital Marketing in the Age of Augmented and Virtual Reality
VR and AR technologies have transformed how customers look for information, interact with brands, and even shop. From virtual opportunities to augmented 360-degree videos...
How AI is Transforming Analytics and Enhancing Customer Experience
AI and machine learning applications are radically reshaping the customer experience. One area in which AI is surpassing any previous systems is analytics -...
AI and ML in e-Commerce: Harbinger of Next-Gen Customer Experience
The e-commerce industry will be purely driven by unparalleled customer experiences. It will also see a considerable rise in personalization options and shopping recommendations....
B2B Marketing Trends for more Leads and Sales in 2021
Having the latest martech stacks is critical for successful marketing, yet most brands have failed to understand its crucial role in 2020. Going forward...
Influencer Marketing in 2021 – Mistakes Brands Make and How to...
Influencer marketing can increase the brand’s outreach significantly, but there are also pitfalls businesses should know how to avoid before getting started
The new method of...
AR’s significant contribution to Business strategies
CMOs say that earlier business decision making was an area handled by experienced leaders with human input; AR is beginning to be implemented by...
