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In 2020, the entire B2B marketing landscape dramatically altered with the rapid shift towards digital channels and social media marketing. The picture of B2B consumer...

Marketing leaders acknowledge that social media marketing has become one of the critical strategies as the client base that uses social media increases exponentially The...

The pandemic forced B2B buyers and sellers to go digital in a big way. What started as a crisis response has now become the...

Sales forecasting has been known for inaccuracies and long processes, but with machine learning, artificial intelligence, and predictive analytics, this is changing. By leveraging...

Context no longer has to be siloed. Today, conversation APIs power superior communication with the context that moves with the customer and creates customer...

Customers today expect excellent, frictionless, and convenient digital customer experiences. As more companies fight to meet these expectations, the customers also become more demanding,...

Nearly 24% of CMOs in the United States have been “significantly affected” by the pandemic, reveals the latest study by Dentsu. The waves of the...

Businesses across industries are updating the marketing strategies, including messaging and materials, to reflect their latest empathetic branding approach. As the market uncertainty goes on,...

While the death of third-party cookies is shaking up the adtech world, marketers, publishers, and advertisers equally face the dual challenge of finding alternatives...

Marketers prioritize an advanced content strategy for 2021 due to the increased use of online channels amid the pandemic. The ability to surface new services...