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Role of Personalization in the Modern MarTech Stack
There's a lot of noise surrounding personalization in the market today. Businesses worldwide have made the transition from a time when personalization at scale...
Value of Personalization in B2B Marketing Strategies
While marketers overwhelmingly recognize the power of personalization, actually making it happen is a challenge.
In the constantly changing digital landscape, using data to generate...
How to Avoid Making Mistakes with Personalization
Omnichannel marketing and customer demands are pushing organizations to be everywhere at once. What transpires, though, if their efforts fail?
The core of many contemporary...
Strategies to Offer Better Customer Experience Interaction
To set the brand apart from the competition, businesses must select a platform that allows them to stop guesswork.
Brands who are aiming to...
Fast Simon Introduces Scalable Personalization for Targeted Audiences
Fast Simon, AI-powered shopping optimization platform, has announced the availability of its Audiences – Personalization at Scale.
eCommerce merchants can design a fully customized shopping...
Optimizely Launches Digital Experience Platform on Microsoft Azure Marketplace
Optimizely, a digital experience platform (DXP) provider, has announced its content management, commerce, and personalization solutions are now available on the Microsoft Azure Marketplace,...
CMOs Playbook to Hyper-Personalize Customer Experience
The market and consumer demands are rapidly evolving. Businesses that are able to match up to the evolving needs of their customers and market...
Addressing the Privacy-Personalization Paradox
Many marketers and businesses are struggling with a looming recession and the rapidly changing data privacy environment. Building data strategies that set them apart...
7 Strategies to Enhance B2B Search Experience (SX)
B2B business owners can take control of some aspects of the B2B search experience with the proper search functionality and a sound strategy (Sx)....
Low-Code/No-Code Helping Marketers Enhance Customer Experience
Low-code/no-code development has been around for many years, but its adoption has skyrocketed since the pandemic. With the help of these platforms, businesses can...