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MarTech-Stack

Role of Personalization in the Modern MarTech Stack

There's a lot of noise surrounding personalization in the market today. Businesses worldwide have made the transition from a time when personalization at scale...
B2B-Marketing-Strategies

Value of Personalization in B2B Marketing Strategies

While marketers overwhelmingly recognize the power of personalization, actually making it happen is a challenge. In the constantly changing digital landscape, using data to generate...
How-to-Avoid-Making-Mistakes-with-Personalization

How to Avoid Making Mistakes with Personalization

Omnichannel marketing and customer demands are pushing organizations to be everywhere at once. What transpires, though, if their efforts fail? The core of many contemporary...
Strategies-to-Offer-Better-Customer-Experience-Interaction

Strategies to Offer Better Customer Experience Interaction

To set the brand apart from the competition, businesses must select a platform that allows them to stop guesswork. Brands who are aiming to...
Fast-Simon-Introduces-Scalable-Personalization-for-Targeted-Audiences

Fast Simon Introduces Scalable Personalization for Targeted Audiences

Fast Simon, AI-powered shopping optimization platform, has announced the availability of its Audiences – Personalization at Scale. eCommerce merchants can design a fully customized shopping...
Optimizely-Launches-Digital-Experience-Platform-on-Microsoft-Azure-Marketplace

Optimizely Launches Digital Experience Platform on Microsoft Azure Marketplace

Optimizely, a digital experience platform (DXP) provider, has announced its content management, commerce, and personalization solutions are now available on the Microsoft Azure Marketplace,...
CMOs-Playbook-to-Hyper-Personalize-Customer-Experience

CMOs Playbook to Hyper-Personalize Customer Experience

The market and consumer demands are rapidly evolving. Businesses that are able to match up to the evolving needs of their customers and market...
Addressing-the-Privacy-Personalization-Paradox

Addressing the Privacy-Personalization Paradox

Many marketers and businesses are struggling with a looming recession and the rapidly changing data privacy environment. Building data strategies that set them apart...
7-Strategies-to-Enhance-B2B-Search-Experience-(Sx)

7 Strategies to Enhance B2B Search Experience (SX)

B2B business owners can take control of some aspects of the B2B search experience with the proper search functionality and a sound strategy (Sx)....
Low-Code-No-Code-Helping-Marketers-Enhance-Customer

Low-Code/No-Code Helping Marketers Enhance Customer Experience

Low-code/no-code development has been around for many years, but its adoption has skyrocketed since the pandemic. With the help of these platforms, businesses can...
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