Fast Simon, AI-powered shopping optimization platform, has announced the availability of its Audiences – Personalization at Scale.
eCommerce merchants can design a fully customized shopping experience by type of customer and assess the effectiveness of campaigns for present and potential customer groups by developing an integrated approach for targeted audiences. Fast Simon claims that businesses can select suggested customer groups like anonymous shoppers, frequent buyers, search abandoners, high-intent and one-time shoppers, recent buyers, and many more to create relevant and personalized targeting.
The company asserts that it uses Shopper Intent to personalize the customer journey and assess the effectiveness of tailored campaigns.
Also Read: Leveraging eCommerce Data Analytics to Improve Marketing Ops Productivity
Read More: Fast Simon Launches Personalization at Scale for Targeted Audiences
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