With Empathy on the Decline, AI is Helping Brands Connect with...
Chris Pennington, Chief Customer Officer, SugarCRM
Emotional intelligence is a crucial aspect of customer communication and key to delivering exceptional customer experiences. Today, leveraging automation...
Why One-to-One Messaging is the Future of Conversational Marketing
Author: Max Koziolek, CEO and Co-Founder of Spectrm
The famous marketing quote declares that “Half the money I spend on advertising is wasted; the trouble is...
Content Dissemination and Propagation
Great content is useless if the right people don’t see it!
Creating great content is only half the battle. Identifying the right people for the right...
The Rise of E-Commerce Consumer Insights
Consumer insights are like valuable words of advice from a close friend. They may not always be exactly what you expect, but your company...
Tackling Challenges in Retail with Cloud Technologies
By Alex MacPherson, Director of Solution Consultancy and Account Management at Manhattan Associates
The last 12 months or more have been immensely challenging for the...
Key Strategies for Building Successful Enterprise Websites
Many companies that experience rapid growth easily fall into the trap of not growing their online presence to match industry expectations. They fail to...
Ensuring Website Uptime: Strategies to Prevent Downtime and Secure Your Online...
Maintaining an easily accessible website is a key component of any business in today's digital age. A well-designed website not only offers valuable information...
Content That Works
"Content is King" is The mantra of marketers. We have been hearing this for years, but all content is not created equal.
With everyone shouting...
The Road to B2B Success via Data Intelligence
Business-to-business (B2B) enterprises operate in an intricate ecosystem. Several factors are involved in making it work, including complex supply chains, diverse stakeholders, and strategic...
From the AI Proving Ground, Promising Use Cases for Marketing Teams
As someone who works in the world of digital technology, I have kept close tabs on advances with artificial intelligence (AI), curious how it...
