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Google’s parent company, Alphabet, recently posted the first revenue decline in its history. Meanwhile, the Advertising Association predicts that UK ad spend will decline...

The uncertain economic environment, likely to continue well into the coming year, requires CMOs and marketing leaders to be tuned in and attentive to...

Old methods of marketing are no longer as effective as they once were. Display ads and emails are no longer standing out to customers,...

By, Henk Campher, VP of Corporate Communications, Hootsuite Social media should no longer be thought of as merely a megaphone for marketing messages owned...

We’re going to see ongoing disruption to trade shows and conferences. This makes it more vital than ever to make sure that you activate...

ABM has become a necessity, particularly for B2B companies. With growing competition, the demand to acquire customers, retain them, and generate revenue is continually...

The role of marketing continues to expand and so too does the role of the CMO. Previously, marketers were often siloed within their organization,...

Author: Janis Weiss, Head of Corporate Marketing at Openprise What is campaign attribution? Ask anyone who’s ever worked in marketing about the biggest thorn in...

B2B marketing tools are becoming increasingly crucial for success as they evolve, says Kartik Anand, founder and executive chairman of Kings Group Ventures While the...

CEOs might not be too interested in the mechanics of most technologies, but they are certainly interested in how those technologies can help the...