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Technology continues to be a driving force delivering change across the boardroom. For marketing leaders, we have seen vast quantities of data available to...

by Jason Reed, Lead Analyst - Digital Consumer at GSMA Intelligence It’s no secret that the growing reliance on technology is changing how often people...

Digital merchandising has long aimed to replicate or even improve upon the real-world retail experience by providing real benefits to consumers using sophisticated analytics...

Author: Benish Shah, Chief Growth Officer at Loop & Tie In corporate gifting, the gift that is sent is considered a brand vehicle. The assumption...

Finding and filling value gaps in these difficult times of global adversity! While B2B marketers are trying to re-evaluate strategies to address opportunities that...

It's a sad fact that comms is rarely spoken of in purist terms; as an art form. As an all-pervading multi-discipline, touching everything from...

The Covid-19 pandemic is testing the consumer durables industry in ways few have seen before, with businesses struggling to capitalize in an altered buying...

How marketing leaders can optimize the use of data to deliver real business value The digital revolution has unleashed a cascade of data, meaning marketers...

"The way that we communicate has evolved in recent years. But it is still true that to thrive in any marketplace; you need technology...

Emotional Intelligence is one of the most important success factors for any professional. It's having the capacity to be aware of, control, and express...