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How do brands know when a prospect is ready to buy, or a customer is likely to churn? Intent data lets brands know when...

In 2024, business leaders are navigating a dynamic digital landscape shaped by emerging marketing trends. Marketers must adopt a strategic approach for successful campaigns....

Content marketing is a cornerstone strategy for businesses aiming to engage their target audiences. This approach supports marketing strategies by focusing on creating and...

Closing a successful sales deal should not be the end of the customer journey. Brands must also focus on the post-sales Customer Journey. According to...

With evolving customer expectations, tiered loyalty programs offer a dynamic and flexible solution to meet and exceed these demands. This structured program also recognizes...

As Third party cookies are phased out, contextual advertising as a trend is evolving fast. Brands also increasingly rely on contextual advertising to connect...

Brands must keep in mind that having innovative products is not just enough. Customers need to feel valued and appreciated to make repeat purchases...

New technologies and tools are constantly pushing the boundaries of marketing, for enterprises in all verticals and sectors.  Automation and AI are at the...

To effectively use LinkedIn ads, it's important to understand and monitor key performance metrics. This article highlights five critical LinkedIn ad metrics that advertisers...

The changing customer engagement landscape has led to a shift from multi and omnichannel strategies to an even more refined approach called optichannel marketing....