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The programmatic advertising ecosystem includes two key components: SSP (Supply-Side Platform) and DSP (Demand-Side Platform). The entire programmatic advertising supply chain is based on...

As AI comes front and center for enterprise technologies, it also makes its way into marketing stacks. The best possible revenue and growth driver...

Marketing decisions are often shaped by the goal of maximizing profits and creating lasting relationships with customers. Understanding CLV can help businesses make informed...

In this digital era, customers have more control over what they see and engage with. So, brands must adopt more nuanced approaches to deliver...

As the market becomes a hugely competitive minefield, it is becoming increasingly difficult for brands to differentiate. Every idea that may work, is a...

Elevating B2B marketing performance is a multifaceted endeavor that demands a deep understanding of customers, a commitment to differentiation, and a strategic alignment with...

Creating successful social media ads requires a deep understanding of the target audience. A data-driven approach for testing and refining ad creatives also adds to it. As the number of people using social media increases, so does the ad...

With the rapid cloud adoption, SaaS tools have been the go-to technologies for most enterprises. However, hard competition and regular technological innovations create challenges...

How do brands know when a prospect is ready to buy, or a customer is likely to churn? Intent data lets brands know when...

As Third party cookies are phased out, contextual advertising as a trend is evolving fast. Brands also increasingly rely on contextual advertising to connect...