The need of the market and audiences are constantly changing, and marketers need to participate actively to create and share engaging content. With the new decade, new content marketing trends are up that would change the business outlook.
One of the most important trends is video and live-streaming, and it is going to increase in 2020. 54% of consumers prefer watching a video from a brand they are opting for, according to HubSpot. Similarly, the optimization of voice search is highly expanding. With AI-powered smart devices, people are searching with voice instead of typing a query because they can speak to the machine! Another significant trend to consider is AR-powered visuals. Users prefer AR filters and lenses that are available on various social platforms, enabling them to create exciting visual content.