Campaign Monitor, the email service provider, has released the global email benchmark report recently. The report provides marketers with detailed email marketing insights and their performance spanning different industries. As per the report, the government organizations ranked 1st with the highest open rates of 30%, with increased rates by 11% in 2019. In contrast, the Automotive and Aerospace industry got 12.6% open rates, down 17% from last year.
For any brand, measuring email marketing’s effectiveness is essential to obtain successful campaigns. The report insights help marketers understand how to cope up with their peers across industries. Marketing is a data-driven discipline now, and companies need an active understanding of their campaigns.