“SaverOne Enhance its Global Marketing Strategy by Announcing Israel Eybi as Chief Marketing Officer “

SaverOne-Enhance-its-Global-Marketing-Strategy-by-Announcing-Israel-Eybi-as-Chief-Marketing

SaverOne 2014 Ltd. (Nasdaq: SVRE) (TASE: SVRE), a technology company engaged in transportation safety solutions, today announced the appointment of Israel Eybi as SaverOne’s Chief Marketing and Sales Officer. This appointment is a key step in SaverOne’s strategy for investing in increased market penetration in international as well as local markets.

Mr. Eybi brings over 25 years of experience with proven success in building and leading business plans and strategies, to increase profitability particularly in the IoT (Internet of Things) field that focus on innovative automotive solutions. Prior to SaverOne, Mr. Eybi was Business Development Executive at 4Cast during 2021 and Chief Customer Officer (CCO) at Israel’s main telephony group, Bezeq from 2019 to 2021, and prior to that with leading Israeli mobile operator Pelephone from 2006, most recently as their CCO. Prior to that Mr. Eybi served in sales roles with other telecommunications companies including Avaya, Cellcom and Eurocom.

In his role as CCO of Pelephone, Mr. Eybi was responsible for the business development of the connected vehicle B2B business for customers including services for fleet management. Mr. Eybi led Pelephone to become Israel’s leading player in the IoT field, especially in the automotive segment, with a market leading share of several hundred thousand connected vehicles.

Also Read: Why Data Science Is Important for an Effective Marketing Strategy

Mr. Eybi holds a Bachelor of Business Administration from the University of Lincoln and an MA in Marketing from the University of Derby.

Mr. Gilboa, CEO of SaverOne commented, “We wholeheartedly welcome Israel to the SaverOne team and looking forward to his leading our marketing strategy in the next stage of our company’s growth. Israel brings us many years of key relevant and solid experience in cellular IoT-automotive segments. Israel has demonstrated success in building and supporting customer growth and acquisition strategies, and growing market share.  We are confident that he will be instrumental in building our network of global partners for SaverOne, expanding our sales into European and US markets, as well as others globally, substantiating SaverOne as an innovative and significant factor in the global automotive safety arena. I expect he will prove to be a very valuable asset in advancing our growth strategy.”

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