SPECTRM , the marketing platform businesses use to automate one-on-one conversations with consumers across messaging cannels , has announced that it is now a global provider of WhatsApp Business solutions. WhatsApp Business connects customers with brands in the end-to-end encrypted messaging app, enabling private, personal and real-time messaging experiences that build trust, drive sales and increase loyalty.
With 2 billion users in over 180 countries, WhatsApp is the world’s most popular messaging app. 70% of users consult it every day and 68% of them say it is the easiest way to communicate with a business. Direct messaging is the preferred way consumers communicate with brands , a trend accelerated by the COVID-19 pandemic and the growing economic influence of generations of messaging, including Gen X, Millennials and Gen Z.
“The way people interact with and buy from brands has evolved. We live in a world where messaging and privacy are top priorities, ”said Max Koziolek , CEO of Spectrm. “People choose voicemail because they want it to be convenient, and nothing feels more natural on a cell phone than using voicemail. Privacy is at the heart of concerns. Changing regulations and technology are disrupting old ways of digital advertising.
Conversation tradeis the future. It’s messaging first, privacy first, and finally the customer first. People are using WhatsApp everyday all over the world, so the demand from our international customers at Spectrm to integrate WhatsApp Business is high. We’re excited to add the channel to help brands automate direct conversations with their customers. ”
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Businesses are turning to first-party data, especially reported data , to thrive in a privacy-driven environment. Using data to personalize marketing is a challenge frequently mentioned by leading marketers.
Spectrm makes data from conversations with customers on WhatsApp actionable at scale. Businesses can design and optimize AI-powered conversational commerce experiences on WhatsApp Business to:
- Develop audience lists of consenting clients with verified phones.
- Convert buyers with personalized offers on their preferred channel, using both digital and offline entry points.
- Generate interest by offering relevant information at key times 24/7.
- Increase the value of customer life by automating mobile notifications with a reach 10 times greater than email, independent of cookies or customer tracking “opt-ins”.
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