Global leader in go-to-market intelligence solutions ZoomInfo launches Privacy Clusters as a part of its premium Streaming Intent offering. Privacy Clusters enable ZoomInfo to respect consumer privacy while still delivering businesses insights needed to identify and reach prospective buyers.
Privacy Clusters deliver 100-percent cookie less tracking of company-level purchasing intent signals. With the help of its proprietary technology, ZoomInfo crafts persistent groupings of devices without the use of Internet Protocol addresses or cookies.
With these user-anonymized clusters, ZoomInfo’s customers can maintain the high-quality advertising and targeting efficacy they are used to, without endangering the privacy of internet users.
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