VizExplorer, the leading provider of operational intelligence solutions for casinos, today announced that it has signed an agreement to add VizExplorer’s campaignViz™ at Mohegan Sun Pocono. Property executives are looking to strengthen their direct marketing strategies in the highly competitive Northeastern US market and have chosen VizExplorer to help them accomplish their goals. campaignViz™ simplifies player segmentation, streamlines campaign creation and analysis, and automates offer management and optimization––helping marketers save time and grow the effectiveness of their marketing activities.
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“We look forward to seeing the financial impact of VizExplorer solutions as we implement these products across our brand,” said David Parfrey, Vice President of Marketing at Mohegan Sun Pocono. “VizExplorer has fantastic tools to help us execute our strategy and their team really understands our business.”
“We are excited to add the 4th Mohegan Sun property to the VizExplorer family,” said David Patent, CEO at VizExplorer. “We look forward to partnering with the Mohegan Sun Pocono team and enabling their team to advance their direct marketing capabilities.”
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