Next PR Builds Credibility and Awareness for Mother Superior, Conscious Capitalism Partner

Next PR Builds Credibility and Awareness for Mother Superior_ Conscious Capitalism Partner

Next PR, a national public relations firm, highlights the results of its pro bono services for Mother Superior, a venture and social purpose foundry. The agency partnered with Mother Superior because of its mission to provide access to entrepreneurs who are left outside of the traditional venture capital margins.

The partnership, which ran from February 2021 until December 2021, resulted in several tier- one national placements including Forbes, Fast Company, Nasdaq and The Information. The media opportunities included contributed articles, podcasts, interviews and webinars to highlight various topics such as the need to change the traditional VC model, social good and workplace issues.

The media coverage provided credibility and increased awareness for Mother Superior and CEO and Founder, Jo Marini. The company received impressive and ongoing responses from individuals in Marini’s network interested in reconnecting and thanking her for speaking about topics that resonated so closely with their personal experiences. The national media placements have bolstered Mother Superior’s brand recognition which helped build new relationships and reignite old ones in the investor space.

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“Next PR helped me find my voice,” said Marini. “This partnership gave me the ability to put my thoughts to paper, reestablish previous connections and share Mother Superior’s mission to address access and systemic issues in the venture capital world.”

“Our Conscious Capitalism program allows our team to partner with organizations that are committed to doing good and helping underrepresented communities. Mother Superior is just that. As a female founded and run organization, our team was passionate about this project and excited to help raise brand awareness and the profile of the woman behind it all – Jo Marini,” reflects Heather Kelly, CEO of Next PR.

This is Next PR’s fourth client partner for its Conscious Capitalism program. The company aims to continue establishing strong community ties with nonprofits and startups in need of pro bono PR services to improve organizational effectiveness in resource saving, brand messaging and media opportunities.

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