In order to help users get the most out of their LinkedIn campaigns, LinkedIn has introduced some new ad tools, such as Document Ads, offline conversion data integration, and a new Media Library for storing and sourcing ad content.
LinkedIn will now allow advertisers to promote long-form documents directly in user feeds. To maximize response data, these ads can also be made available via sign-up. Additionally, LinkedIn has expanded the ability to integrate offline conversion data into users’ app ads.
Additionally, LinkedIn is introducing a new Media Library feature that will allow users to store all of the media components that they utilize in their LinkedIn campaigns.
Read More: LinkedIn Launches ‘Document Ads’, Offline Conversion Data Integration and More
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