Cybersecurity Must Be a Primary Concern for Digital Marketers

    Digital marketing

    Digital marketing has opened up a whole new world of opportunities for companies of all sizes to promote themselves. From small businesses with no budgets to international corporations with over thousands of employees, digital marketing serves for all. Most types of marketing online require businesses to collect and process massive data about their customers. But when data breaches happen, it hits customer data, and the company’s reputation is at risk. This makes cybersecurity a primary concern of leadership beyond the cyber security team – customer data is the responsibility of CMOs and marketing professionals.

    From the marketing perspective, here are some ideas to protect data privacy and mitigate this risk:

    Making clients and employees aware about the rules of digital hygiene

    Last year, almost 700 million people worldwide fell victim to some kind of cybercrime. As per research by security firm Kroll, most of the data breaches took place due to negligence and human error and not because of software flaws. This increases the fear of phishing and primitive passwords rather than somebody hacking the security software. It is essential to teach employees to use complex passwords. It is also necessary to establish an anti-phishing strategy and communicate that to the clients.

    Read More: SafeGuard Cyber Announces WeChat Compliance and Cybersecurity Capability

    Using VPN and encryption certificate

    Due to the nature of their work, marketing professionals have access to all sensitive and personal data of clients. Since marketers use it on a daily basis, they become particularly attractive targets for hackers and cybercriminals. A Virtual Private Network (VPN) tool creates an encrypted “corridor” that can help in reducing the chances of being hacked.

    Installing a digital HTTPS certificate that encrypts the traffic not just protects the personal and financial data of clients, but also brings added commercial benefits. In this age, the tech-savvy customers trust https websites more, and the search engines too rank them higher. This also improves the results of marketing efforts.

    Using strong passwords

    According to a research by UK’s National Cyber Security Centre, over 23 million accounts that were cracked in 2018, used “123456” as their password. Also there were 24 more other popular simplistic passwords that accounted for millions of cracked accounts. It is good to use strong passwords, especially for accounts of digital marketers as they are likely to be targeted by hackers.

    While these are the basics of cybersecurity, in 2019, it is imperative to know them and practice them. It is also the duty of marketers to their company and clients.

    Read More: Teamwork During M&As for Cybersecurity and Data Protection

    Previous articleIndonesian Ride-Hailer Gojek Starts Video-Streaming Platform
    Next articleDirect Mail Marketing -The true Hero of Digital Outreach
    Meeta Ramnani
    As a Senior Editor with Ondot Media, Meeta has the onus of developing credible content after collating inputs and opinions from global leadership teams – on enterprise and marketing technologies. She creates articles, interviews, and blogs from inputs of global CXOs, and ensures each article meets the challenge of interesting content, very interestingly written. An avid bike rider, Meeta, is a postgraduate from Indian Institute of Journalism and New Media (IIJNM) Bangalore, where her specialization was Business Journalism. She carries four years of experience in mainstream print media where she worked as a correspondent with The Times Group and Sakal Media Group in Pune.