Blockchain, and How It Will Realign Enterprise
"With new technology, product marketing has to be well-executed, everything from developing personas of your target customers to positioning the product in a way...
How Blockchain Technology Can Enhance Today’s B2B Marketing Landscape
“While tech tools can aid in generating greater efficiencies, what’s more important would be to adopt an organizational mindset that promotes flexibility and agility,...
Re-aligning the Customer Strategy in the Post COVID-19 Era
“If the digital transformation was only highly-desirable before the pandemic, it is
compulsory now,” says Manish Sood, CEO, and Co-Founder at Reltio, in an exclusive...
Discussing a CMOs Post-pandemic Marketing Handbook
It is important for CMOs to understand and study the entirety of the customer (and prospect) journey with their organization, says Kathleen Delaney, Chief Marketing...
Marketing Technologies- Evolution, Trends, and Innovation
The fundamentals of marketing haven’t changed in a thousand years: Deliver messages that matter to audiences you understand. In 2020, that remains our primary...
Customer Data Platforms and Their Role in Driving Marketing Initiatives
"Processes need to be well-defined and well-documented, otherwise people will inevitably just "do their own thing," and quality will suffer," says Ed King, Founder...
Aligning the Goals and Strategies with the Newly Evolving Pandemic-induced Marketing...
“The pandemic has shone a light on where companies are on their digital transformation journeys – and for many, it is not very far,”...
The role of social media for marketing insights
“Brands and agencies can make the best decisions by creating an overarching data culture, where all data types are represented and understood across every...
How the Pandemic is Transforming the Marketing Landscape?
“The top three things that we see changed by the pandemic are the transition to digital marketing from demand generation, selling only through digital...
COVID-19 Pandemic has Accelerated the Need for Digital Experiences
“The need for digital experience has not only accelerated but become essential in nearly all aspects of everyday life. Customer expectations have changed, and...
