MadKudu’s AI-based predictive analytics and marketing ops solution announced its latest
functionality – MadKudu Insights. MadKudu Insights is an intelligence layer that turns data into revenue, leveraging actionable dashboards, and reports. Leading tech companies have been continuously participating in the beta period, and the product will be available to customers later in Q3.
MadKudu Insights has continued to help B2B marketers for decades – by accurately measuring the dollar value of their marketing pipelines and efforts. Business leaders today measure their marketing success in revenue, while the CMO is only equipped to discuss and measure conversions and leads.
Insights are the first unique tool to give these CMOs a forward-looking view of their pipeline and the ability to smartly articulate their value with a metric everybody understands and trusts: expected dollar value.
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