The role of social media for marketing insights
“Brands and agencies can make the best decisions by creating an overarching data culture, where all data types are represented and understood across every...
Improving Sales Enablement Process with CLM
“Technology like CLM allows sales and marketing teams to have more visibility when it comes to revenue projections, leading to more accurate sales goals....
Improving Effeciency of the Evolving Marketing Stack During COVID- 19
"Our vision is for one platform that delivers a full spectrum of solutions that are
fundamental to successful marketing," says Babak Hedayati, CEO and
Founder of...
How the Pandemic is Transforming the Marketing Landscape?
“The top three things that we see changed by the pandemic are the transition to digital marketing from demand generation, selling only through digital...
Customer Data Platforms and Their Role in Driving Marketing Initiatives
"Processes need to be well-defined and well-documented, otherwise people will inevitably just "do their own thing," and quality will suffer," says Ed King, Founder...
How Brands can Deliver Seamless Customer Engagement Experience
“My advice is to find a customer engagement platform that offers a broad portfolio of solutions that are designed to work together to create...
Taking a Revolutionary Stand for Open Internet
"Google will still have the understanding of customer behavior needed to deliver and measure the impact of advertising once third-party cookies are gone. If...
Leveraging Digital Marketing Technologies and Techniques to Survive an Uncertain Marketplace
“ It is only through the use of martech and software that local businesses will be able to get ahead,” says Corey Quinn, CMO,...
COVID-19 Pandemic has Accelerated the Need for Digital Experiences
“The need for digital experience has not only accelerated but become essential in nearly all aspects of everyday life. Customer expectations have changed, and...
Voice and Call Technologies Revolutionizing Customer Experience
"Businesses need scalable tools to make sense out of these conversations and identify the changes that are always happening out there," says Efrat Rapoport,...
