Capitalizing on Marketing Automation Tools for Enriching the Leads
“There are some new platforms out that bridge the gap between personal and corporate identities. These platforms will create standard firmographic and business-demographic segments...
Blockchain, and How It Will Realign Enterprise
"With new technology, product marketing has to be well-executed, everything from developing personas of your target customers to positioning the product in a way...
The Role of Response Management in Today’s Enterprise Landscape
“Automation and response management enable teams to easily pull and utilize content from one central location, which is a win-win for creators and teams...
Leveraging Martech to Streamline Marketing Operations and Workflows
"As we plunge further into this period of upheaval, organizations with the right marketing ops technology and processes will be armed with the type...
Voice and Call Technologies Revolutionizing Customer Experience
"Businesses need scalable tools to make sense out of these conversations and identify the changes that are always happening out there," says Efrat Rapoport,...
Data Strategies Drive Dreams-Come-True with Freddie Mac
"Relying on Data, organized platforms and creating a differentiation with a market need for more women investors in home mortgages, Freddie Mac is on...
Steps to Effectively Leverage Content Enablement Platform to Maximize Brand’s Awareness
“Organizations looking to create a high volume of quality content can benefit from automation by removing tedious tasks from employees' to-do lists and allow...
Eliminating Wasted Ad Spend With Accurate Attribution Modeling
Attribution modeling is quickly becoming an essential tool and skillset for marketers. Without attribution, marketers can only look at ad impressions and clicks to...
Fostering Innovation with Events Technology
“It’s essential to activate marketing campaigns via appropriate channels rather than forcing content in spaces that are new to your intended audience. For some...
How Visual AI and Biometrics Are Transforming Businesses
Visual AI is indefatigable, tirelessly working endlessly on tasks like tracking medical procedures, and infinitely scalable, because once we replicate a visual task like...
