Ensuring unmatched customer experience during disturbed times
In a post-COVID world, eCommerce platforms like Kooomo will be vital for retailers looking to continue operating safely and securely, says Ciaran Bollard, CEO...
Machine Learning is Transforming Video Conferencing Industry
Machine learning is being used in premium cameras to optimize meetings by identifying attendees and deciding on the most appropriate video conferencing display format,...
The Changing Landscape of First and Third-Party Cookies and its Impact...
“The end of third-party cookies gives an opportunity to the entire advertising industry to rethink how user privacy can coexist with current and emerging...
How Enterprises can Unify their Data to Deliver an Enhanced Customer...
“If data is critical to a brand's success, now is a good time for them to evaluate whether their data management technology is accelerating...
Data and Technology Help Marketers Return to Normalcy
"Technology and data are integral to maintaining some semblance of normalcy at work and in life," says Cristina Bravo Olmo, VP Marketing, Sigma Computing,...
Enterprise Digital Transformation Efforts for Enriched Employee and Customer Experience
“As customers and employees engage with one another remotely, businesses must ramp up their digital transformation projects in order to remain competitive, “confirms Sundar...
Leveraging Martech to Streamline Marketing Operations and Workflows
"As we plunge further into this period of upheaval, organizations with the right marketing ops technology and processes will be armed with the type...
How Blockchain Technology Can Enhance Today’s B2B Marketing Landscape
“While tech tools can aid in generating greater efficiencies, what’s more important would be to adopt an organizational mindset that promotes flexibility and agility,...
Capitalizing on Marketing Automation Tools for Enriching the Leads
“There are some new platforms out that bridge the gap between personal and corporate identities. These platforms will create standard firmographic and business-demographic segments...
Building Meaningful Connection by Delivering Exceptional Customer Experience
“The brands that will succeed today will focus on brand building and increasing their equity with customers vs. focusing solely on reach, clicks and...
