Meta has confirmed that it will be scaling back its NPE – or ‘New Product Experimentation’ team – which had been focused on tapping into the next big social media trends before they became hits.
Over the past two years, the NPE team has released fourteen different apps in total, covering a wide range of topics. The NPE team tried out various things, such as making music together, using social audio, making memes, using celebrity videos, and watching sports.
Though some of their components have been incorporated into other Facebook and Instagram features, almost all of those standalone apps have now been discontinued. Due to the significant challenges it is facing, Meta is logically looking for opportunities to rationalize and profit wherever it can.
Read More: Meta Scales Back NPE Team as it Looks to Strengthen its Short-Form Video Approach
