Verizon Media DSP has recently announced the launch of its Cross-Screen Planner, a planning tool to drive better digital media experiences – spanning different platforms and formats.
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In participation with Nielsen, this addition to the DSP will provide a holistic view of the linear TV and the CTV user overlap. It can also identify what the viewers are exposed to across networks, through both over-the-top and linear programming – powered by Nielson.
Matt Reid, SVP of Product Leadership, Nielsen said, “Advertisers understand strong cross-platform strategies are critical – in a connected world – with the integration of Nielsen’s Smart TV Viewership data into Verizon Media’s identity graph, Verizon clients can now access a single view that enables consolidated omnichannel planning and unified reporting.”
